NY YANKEES REACHES SPORTS FANS IN NYC DRIVING HIGHER ENGAGEMENT AND TICKET SALES
CHALLENGE The New York Yankees was looking for a way to engage with local sports fans throughout NYC during MLB season, and ultimately drive ticket sales to home games.
SOLUTION The mobilads team activated wrapped "Yankees" cars using full-time, Uber Preferred drivers. By creating a geofence around their home field, Yankees Stadium, mobilads measured lift in foot traffic to the stadium attributed to OOH exposures of the car wraps.
FORMATS Wrapped Rideshare Cars
MARKETS New York, NY
DURATION 4 Weeks
DATE August-September 2022
8.2M
TOTAL VERIFIED MONTHLY IMPRESSIONS
2.5X
HIGHER LIFT IN FOOT TRAFFIC TO HOME GAMES DUE TO MOBILADS OOH EXPOSURES
