BOSTON BEER CO.'S TRULY BRAND LIGHTS UP SALT LAKE CITY WITH MASS AWARENESS CAMPAIGN
COMPANY Boston Beer Co.
INDUSTRY Food and Beverage
FORMATS Wrapped Rideshare Cars
CHALLENGE The Boston Beer Co. was looking to promote their Truly Hard Seltzer drink brand, focusing on raising awareness for their product and ingredients.
MARKETS Salt Lake City, UT
DATE September-October 2023
SOLUTION The mobilads team activated wrapped rideshare cars that drove through Salt Lake City for the duration of the 8-week campaign, raking in over 1.6 million impressions across the state with full-wrapped cars that caught consumers' eyes wherever they went.
8
DURATION (WEEKS)
1.6M+
TOTAL OOH IMPRESSIONS
Boston Beer Co.'s Truly brand took over Salt Lake City for 8 weeks with full-wrapped cars that were as hard to forget as this photo campaign is.
Boston Beer Co.'s Truly brand took over Salt Lake City for 8 weeks with full-wrapped cars that were as hard to forget as this photo campaign is.
Boston Beer Co.'s Truly brand took over Salt Lake City for 8 weeks with full-wrapped cars that were as hard to forget as this photo campaign is.
Boston Beer Co.'s Truly brand took over Salt Lake City for 8 weeks with full-wrapped cars that were as hard to forget as this photo campaign is.
Boston Beer Co.'s Truly brand took over Salt Lake City for 8 weeks with full-wrapped cars that were as hard to forget as this photo campaign is.
