IBOTTA PERFORMANCE NETWORK AMPLIFIES THEIR PRESENCE AT SHOPTALK CONFERENCE WITH A BLITZ CAMPAIGN
CHALLENGE Ibotta was looking to target retail executives and promote their Ibotta Performance Network in a unique way during the Shoptalk conference in Las Vegas.
SOLUTION The mobilads team launched 10 wrapped rideshare cars with eye-catching QR codes that left a lasting impression on thousands of retail executives. Ibotta was able to establish strong brand presence at multiple touchpoints throughout the event, including driving through the airport arrivals as executives arrived, swarming Mandalay Bay during the Shoptalk Conference, and 'Ubering' around high-traffic areas of the Vegas strip right after the event.
The campaign generated over 564,000 impressions at the event alone and 627,000 bonus impressions throughout Las Vegas outside of the event. This bold approach ensured that Ibotta was top-of-mind for anyone in Vegas during that time.
FORMATS Wrapped Rideshare Cars
MARKETS Las Vegas, NV
DURATION 4 Days
DATE March 2023
10
NUMBER OF CARS
564K
TOTAL OOH IMPRESSIONS
627K
BONUS IMPRESSIONS
160
TOTAL BLITZ HOURS
Ibotta launched a high-impact, blitz campaign at Mandalay Bay during Shoptalk
Ibotta launched a high-impact, blitz campaign at Mandalay Bay during Shoptalk
Ibotta launched a high-impact, blitz campaign at Mandalay Bay during Shoptalk
Ibotta launched a high-impact, blitz campaign at Mandalay Bay during Shoptalk
Ibotta launched a high-impact, blitz campaign at Mandalay Bay during Shoptalk
Ibotta launched a high-impact, blitz campaign at Mandalay Bay during Shoptalk
