Event Marketing Areas (EMAs) are live events within DMAs that are made up of a shared demographic. EMAs give marketers the ability to reach their target audience in real life during intent-rich, culturally relevant moments.
Governors Ball
Music
NYC
September
6/9/23
3
150,000
100,000+
Gen Z
Click Here
E-3
Los Angeles
June
6/12/23
4
66,000
50,000+
US Open
Sports
6/15/23
800,000
Sports Fans
Utah Blues Festival
Salt Lake City
6/16/23
2
50,000
Music Lovers
Bonnaroo
Manchester
80,000
Electric Forest
Michigan
6/23/23
40,000
25,000+
Utah Arts Festival
Art
Art Collectors
Country Jam
Denver
6/24/23
115,000
Snowflake Summit
Tech
Las Vegas
6/26/23
20,000
10,000+
Tech Savvy
Data + AI Databricks
San Fran
MLB All-Star Game
Seattle
July
7/11/23
1
Comicon
Media
San Diego
April
7/20/23
135,000
Buckeye Superfest
Columbus
7/23/23
55,000
Global Dance Festival
60,000
Rolling Loud
Miami
210,000
Lollapalooza
Chicago
August
8/3/23
400,000
Mo Pop
Detroit
7/30/23
Black Hat
Cybersecurity
8/5/23
6
225,000
Uproar Festival
8/12/23
8/22/23
19
900,000
Google Cloud
8/29/23
35,000
Electric Zoo
9/3/23
85,000
Inbound
Boston
9/5/23
70,000
Saastr
San Mateo
9/6/23
10,000
CPO Summit
9/7/23
1,000
Less than 10,000
CS Collective
Sales
100+
Sales Execs
DattoCon
DC
9/11/23
2,000
Groceryshop
Retail
9/18/23
Retailers
TC Disrupt
9/19/23
Dreamforce
9/12/23
25,000
FanX
9/21/23
110,000
Ohio HR
HR
Sandusky
9/20/23
12,000
HR Execs
Art Basel
9/23/23
100,000
CFO
Finance
9/25/23
2,300
Finance Execs
MWC
9/26/23
9,000
Austin City Limits
Austin
October
10/1/23
10
350,000
QCon
10/2/23
5
HR Healthcare
200
Evolve
10/5/23
HR Tech
10/10/23
5,000
HRSouthwest
Fort Worth
10/15/23
Sales Success
10/16/23
Formula 1
10/20/23
AFP 2023
10/22/23
3,000
Money 20/20
13,000
Talent Connect
10/25/23
SHRM Inclusion
10/30/23
ODSC West
November
11/1/23
NASCAR
Avondale
11/5/23
Tenbound
11/4/23
Astroworld
Houston
11/6/23
KubeCon
Cisco Partner
11/7/23
SM World
Orlando
11/11/23
AICPA
11/13/23
APP2P
San Antonio
TechDay
11/15/23
11/16/23
400,000+
AWS re:Invent
11/27/23
Growcon
Marketing
Clearwater Beach
December
12/3/23
Marketing Gurus
CES
January
2/5/24
180,000
NAFES
Scottsdale
February
2/4/24
NYFW
Fashion
2/10/24
230,000
Fashionistas
Super Bowl
Phoenix
2/13/24
Developer Week
2/15/24
9
8,000
NBA All-Star
2/20/24
1,500
Inglewood
March
3/3/24
March Madness
Multi-market
3/14/24
12
660,000
SXSW
3/16/24
300,000
Media Execs
Gartner Data & Analytics
3/20/24
4,000
Ultra
3/25/24
165,000
Shoptalk
3/26/24
ViVE
Healthcare
Nashville
7,500
Health Execs
Selenium
3/28/24
MLB Opening Day
3/30/24
65 million
Final Four
3/31/24
MDS
4/4/24
The Masters
Augusta
4/6/24
Coachella
4/15/24
250,000
Spring Break
Leisure
7
3,000,000
NAB
4/16/24
Boston Marathon
4/17/24
500,000
HIMSS
RSA Conference
4/24/24
45,000
NRF
Supply Chain
Long Beach
4/26/24
Ops Execs
Atlassian Team
4/28/24
Stagecoach
4/29/24
Jazz Fest
New Orleans
Millenials
STAREAST
4/30/24
EEEEEATSCON
Food
May
5/1/2024
Foodies
5/5/24
Kentucky Derby
Louisville
5/6/24
Gartner
5/16/24
PGA Championship
Rochester
5/18/24
Bitcoin 2023
Fintech
Fintech Savvy
Hangout Music Festival
Gulf Shores
5/20/24
Just Like Heaven
Pasadena
5/21/24
ICSC
5/21/2024
Sweets & Snacks
5/22/24
16,000
Indy 500
Indianapolis
5/29/24
ASCO
6/2/24
Utah Pride Fest
6/4/24
BIO
6/5/24
CMA Music Festival
6/8/24
200,000
