CHALLENGE
Amazon's goal was to create awareness for the Treasure Truck brand, increase user sign-ups, and ultimately drive visits to local Treasure Truck locations.

 

 

SOLUTION
mobilads activated 400 wrapped rideshare vehicles, as well as interior activation using headrest organizers with a call-to-action directing passengers to sign up. Finally, we layered a mobile retargeting campaign via paid-display in order to amplify the impact of the campaign on people who saw the ad on a car.

FORMATS
Wrapped Rideshare Cars
Interior Headrest
Mobile Retargeting

 

MARKETS
Houston, TX
Charlotte, NC
Atlanta, GA
Columbus, OH

DATE
May-August 2019

 

72M
TOTAL VERIFIED IMPRESSIONS
2.75x
HIGHER VISITATION RATE DUE TO OOH EXPOSURE COMPARED TO THOSE WHO DID NOT SEE THE AD
2.5x
BETTER CLICK-THROUGH RATE DUE TO RETARGETING COMPARED TO THOSE WHO DID NOT SEE THE AD
Atlanta
Houston
Columbus
Charlotte
Amazon Campaign
Amazon Campaign
Amazon Campaign
Amazon Campaign Interior Marketing

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