WONDERFUL PISTACHIO MAKES A STATEMENT WITH ITS EYE-CATCHING AND BRAND-BUILDING CAMPAIGN
CHALLENGE Wonderful Pistachio was looking for an impactful way to advertise their brand across three major markets, and elevate brand awareness.
SOLUTION The mobilads team activated 24 full-wrapped rideshare cars that drove through NYC, LA, and Chicago — eight cars per market — in Wonderful's eye-catching wraps. When driving through each city, the cars raked in millions of impressions — even in the highly saturated Times Square NYC.
FORMATS Wrapped Rideshare Cars
MARKETS New York, NY
Chicago, IL
Los Angeles, CA
DURATION 1 Month
DATE May 2023
24
NUMBER OF CARS
13.3M
TOTAL OOH IMPRESSIONS
$3.78
CPM
Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.
Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.
Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.
Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.
Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.
