AMEX TARGETS STARTUPS TO PROMOTE ITS CORPORATE REWARDS PROGRAM USING HIGH-END CARS
CHALLENGE AMEX's goal was to create awareness and generate sign-ups for its new Corporate Program for Startups in a unique and innovative way.
SOLUTION mobilads wrapped 340 fully high-end rideshare cars concentrated within Startup "hotspots" throughout downtown areas of each city. The campaign performed so well that they decided to extend the campaign in all 4 markets.
FORMATS Wrapped Rideshare Cars
MARKETS San Francisco, CA Austin, TX Salt Lake City, UT Boston, MA
