CHALLENGE
AMEX' goal was to create awareness and generate sign-ups for it's new Corporate Program for Startups in a unique and innovative way.

 

 

SOLUTION
mobilads wrapped 340 fully high-end rideshare cars concentrated within Startup "hotspots" throughout downtown areas of each city. The campaign performed so well that they decided to extend the campaign in all 4 markets.

FORMATS
Wrapped Rideshare Cars

 

MARKETS
San Francisco, CA
Austin, TX
Salt Lake City, UT
Boston, MA
164M
TOTAL VERIFIED IMPRESSIONS
101K
PASSENGERS DRIVEN
$4.93
CPM
SF Heat Map
Austin Heat Map
Boston Heat Map
Salt Lake City Heat Map
AMEX Campaign
AMEX Campaign
AMEX Campaign
AMEX Campaign

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