---
title: Wonderful Pistachio Case Study
description: Wonderful Pistachio's blitz and mass awareness campaign turned heads wherever it went and raked in impressions for the brand.
image: https://campaigns.mobilads.co/hubfs/DSC_1594.jpg
---

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# WONDERFUL PISTACHIO MAKES A STATEMENT WITH ITS EYE-CATCHING AND BRAND-BUILDING CAMPAIGN

CHALLENGE  
Wonderful Pistachio was looking for an impactful way to advertise their brand across three major markets, and elevate brand awareness.

 

SOLUTION  
The mobilads team activated 24 full-wrapped rideshare cars that drove through NYC, LA, and Chicago — eight cars per market — in Wonderful's eye-catching wraps. When driving through each city, the cars raked in millions of impressions — even in the highly saturated Times Square NYC.

 

FORMATS  
Wrapped Rideshare Cars

MARKETSNew York, NY

Chicago, IL

Los Angeles, CA

DURATION1 Month

DATEMay 2023

**24**

###### NUMBER OF CARS

**13.3M**

###### TOTAL OOH IMPRESSIONS

**$3.78**

###### CPM

![Wonderful Pistachio campaign](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1594.jpg?width=1200&length=1200&name=DSC_1594.jpg)

Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.

![Wonderful Pistachio campaign ](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1686.jpg?width=1200&length=1200&name=DSC_1686.jpg)

Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.

![Wonderful Pistachio campaign](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1642.jpg?width=1200&length=1200&name=DSC_1642.jpg)

Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.

![Wonderful Pistachio campaign](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1611.jpg?width=1200&length=1200&name=DSC_1611.jpg)

Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.

![Wonderful Pistachio campaign ](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1709.jpg?width=1200&length=1200&name=DSC_1709.jpg)

Wonderful Pistachio's awareness campaign turned heads wherever it went and raked in impressions for the brand.

![Wonderful Pistachio campaign](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1594.jpg?width=1200&length=1200&name=DSC_1594.jpg)

![Wonderful Pistachio campaign ](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1686.jpg?width=1200&length=1200&name=DSC_1686.jpg)

![Wonderful Pistachio campaign](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1642.jpg?width=1200&length=1200&name=DSC_1642.jpg)

![Wonderful Pistachio campaign](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1611.jpg?width=1200&length=1200&name=DSC_1611.jpg)

![Wonderful Pistachio campaign ](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/DSC_1709.jpg?width=1200&length=1200&name=DSC_1709.jpg)

#### SEE MORE OF OUR WORK

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- [![shopify_4 copy (1)](https://campaigns.mobilads.co/hs-fs/hubfs/shopify_4%20copy%20(1).jpg?width=720&height=480&name=shopify_4%20copy%20(1).jpg)](https://campaigns.mobilads.co/spi8r44?hsLang=en)
- [![WONDERFUL_THUMB](https://campaigns.mobilads.co/hs-fs/hubfs/WONDERFUL_THUMB.jpg?width=720&height=480&name=WONDERFUL_THUMB.jpg)](https://campaigns.mobilads.co/wonderful)
- [![DKSB_thumb-1](https://campaigns.mobilads.co/hs-fs/hubfs/DKSB_thumb-1.jpg?width=720&height=474&name=DKSB_thumb-1.jpg)](https://campaigns.mobilads.co/draftkings-sb2023?hsLang=en)

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