AMAZON GENERATES HIGHER FOOT TRAFFIC AND WEBSITE ACTIVITY WITH MOBILADS
CHALLENGE
Amazon's goal was to create awareness for the Treasure Truck brand, increase user sign-ups, and ultimately drive visits to local Treasure Truck locations.
Amazon's goal was to create awareness for the Treasure Truck brand, increase user sign-ups, and ultimately drive visits to local Treasure Truck locations.
SOLUTION
mobilads activated 400 wrapped rideshare vehicles, as well as interior activation using headrest organizers with a call-to-action directing passengers to sign up. Finally, we layered a mobile retargeting campaign via paid-display in order to amplify the impact of the campaign on people who saw the ad on a car.
FORMATS
Wrapped Rideshare Cars
Interior Headrest
Mobile Retargeting
Wrapped Rideshare Cars
Interior Headrest
Mobile Retargeting
MARKETS
Houston, TX
Charlotte, NC
Atlanta, GA
Columbus, OH
DATE
May-August 2019
72M
TOTAL VERIFIED IMPRESSIONS
2.75x
HIGHER VISITATION RATE DUE TO OOH EXPOSURE COMPARED TO THOSE WHO DID NOT SEE THE AD
2.5x
BETTER CLICK-THROUGH RATE DUE TO RETARGETING COMPARED TO THOSE WHO DID NOT SEE THE AD
![Atlanta Atlanta](https://campaigns.mobilads.co/hubfs/Screen%20Shot%202022-06-17%20at%203.37.19%20PM.png)
![Houston Houston](https://campaigns.mobilads.co/hubfs/Screen%20Shot%202022-06-17%20at%203.37.29%20PM.png)
![Columbus Columbus](https://campaigns.mobilads.co/hubfs/Screen%20Shot%202022-06-17%20at%203.52.38%20PM.png)
![Charlotte Charlotte](https://campaigns.mobilads.co/hubfs/Screen%20Shot%202022-06-17%20at%203.52.55%20PM.png)
![Amazon Campaign Amazon Campaign](https://campaigns.mobilads.co/hubfs/Amazon%20Campaign-1.png)
![Amazon Campaign Amazon Campaign](https://campaigns.mobilads.co/hubfs/Amazon%20Campaign%202.png)
![Amazon Campaign Amazon Campaign](https://campaigns.mobilads.co/hubfs/Amazon%20Campaign%204.jpeg)
![Amazon Campaign Interior Marketing Amazon Campaign Interior Marketing](https://campaigns.mobilads.co/hubfs/Amazon%20Campaign%203.png)