AMAZON GENERATES HIGHER FOOT TRAFFIC AND WEBSITE ACTIVITY WITH MOBILADS
CHALLENGE Amazon's goal was to create awareness for the Treasure Truck brand, increase user sign-ups, and ultimately drive visits to local Treasure Truck locations.
SOLUTION mobilads activated 400 wrapped rideshare vehicles, as well as interior activation using headrest organizers with a call-to-action directing passengers to sign up. Finally, we layered a mobile retargeting campaign via paid-display in order to amplify the impact of the campaign on people who saw the ad on a car.
FORMATS Wrapped Rideshare Cars Interior Headrest Mobile Retargeting
MARKETS Houston, TX Charlotte, NC Atlanta, GA Columbus, OH
DATE May-August 2019
72M
TOTAL VERIFIED IMPRESSIONS
2.75x
HIGHER VISITATION RATE DUE TO OOH EXPOSURE COMPARED TO THOSE WHO DID NOT SEE THE AD
2.5x
BETTER CLICK-THROUGH RATE DUE TO RETARGETING COMPARED TO THOSE WHO DID NOT SEE THE AD
