LIONSGATE'S PROMOTIONS FOR UPCOMING FILM TAKE OVER THE CITY OF LA AND KICK OFF BY SWARMING THE PREMIERE EVENT
CHALLENGE Lionsgate wanted to launch a splashy campaign to generate awareness in Los Angeles and promote their upcoming movie Joy Ride.
SOLUTION Together with Lyft, mobilads launched 17 fully wrapped Lyft cars that swarmed Westwood Village Theatre and made a splash with celebrities and influencers during the premiere event. The mobilads team also provided a unique and memorable experience to influencers by offering free VIP rides in the wrapped Joy Ride cars to and from the event, generating millions of social media impressions.
FORMATS Wrapped Rideshare Cars
MARKETS Los Angeles, CA
DURATION 1 Month
DATE June-July 2023
17
NUMBER OF CARS
8.2M
TOTAL OOH IMPRESSIONS
140
SWARM HOURS
Lionsgate launched a splashy campaign to promote their upcoming movie Joy Ride across LA.
Lionsgate launched a splashy campaign to promote their upcoming movie Joy Ride across LA.
Lionsgate launched a splashy campaign to promote their upcoming movie Joy Ride across LA.
Lionsgate launched a splashy campaign to promote their upcoming movie Joy Ride across LA.
Lionsgate launched a splashy campaign to promote their upcoming movie Joy Ride across LA.
