LIONSGATE'S PROMOTIONS FOR UPCOMING FILM TAKE OVER THE CITY OF LA AND KICK OFF BY SWARMING THE PREMIERE EVENT
Lionsgate wanted to launch a splashy campaign to generate awareness in Los Angeles and promote their upcoming movie Joy Ride.
Together with Lyft, mobilads launched 17 fully wrapped Lyft cars that swarmed Westwood Village Theatre and made a splash with celebrities and influencers during the premiere event. The mobilads team also provided a unique and memorable experience to influencers by offering free VIP rides in the wrapped Joy Ride cars to and from the event, generating millions of social media impressions.
Wrapped Rideshare Cars
Los Angeles, CA