DRAFTKINGS TARGETS EXECUTIVES AT MGM DETROIT DURING PEAK TIMES
CHALLENGE DraftKings, the leading sports betting company, was looking for a way to reach VP's and Executives at MGM Grand Detroit, a competitor and well-known casino.
SOLUTION mobilads activated wrapped Uber Black cars with a special DraftKings promo code. To further amplify the campaign, mobilads coordinated Swarms at peak days and times throughout the week, leaving a memorable impression on Executives that were entering and leaving MGM Grand Detroit.
