WISTIA CAPTURES ATTENTION AT WASHINGTON DC MARKETING CONFERENCE
CHALLENGE Video marketing platform Wistia was looking to promote their service at the Content Marketing Conference and reach new marketers with their brand.
SOLUTION The mobilads team activated 10 wrapped rideshare cars that swarmed the Walter E. Washington Convention Center during the Content Marketing Conference in Washington, DC. The 360-wrappd cars swarmed the 3-day event and captured attention during the takeover, raking in over 789,000 total impressions during the blitz, and 1,345,000 bonus impressions as the cars Ubered around the city.
FORMATS Wrapped Rideshare Cars
MARKETS Washington, DC
DURATION 3 Days
DATE September 2023
10
NUMBER OF CARS
1.3M
TOTAL OOH IMPRESSIONS
120
TOTAL BLITZ HOURS
Wistia swarmed the Content Marketing Conference in DC for the length of the 3-day conference and made a splash with attendees.
Wistia swarmed the Content Marketing Conference in DC for the length of the 3-day conference and made a splash with attendees.
Wistia swarmed the Content Marketing Conference in DC for the length of the 3-day conference and made a splash with attendees.
Wistia swarmed the Content Marketing Conference in DC for the length of the 3-day conference and made a splash with attendees.
Wistia swarmed the Content Marketing Conference in DC for the length of the 3-day conference and made a splash with attendees.
