THE WASHINGTON CAPITALS TAKE OVER THEIR HOME CITY AND GROW THEIR LOCAL FANBASE
The Washington Capitals hockey team was looking to promote the team in its home city: Washington, DC. They were looking to raise awareness for the team, and build the culture of the team within the community.
The mobilads team choreographed wrapped Washington Capital vehicles to swarm the Capital One Arena on game days, and ran a media campaign to generate brand awareness for the team throughout Washington D.C. and the surrounding areas for a 4-week period.
The campaign generated a total of 4,813,200 impressions and an added bonus of 629,381 impressions from additional driving time throughout Washington DC and by blitzing the Capital One Arena on game days.
Wrapped Rideshare Cars
NUMBER OF CARS
TOTAL OOH IMPRESSIONS