VOSS WATER MAKES A SPLASH IN INDIO WITH A WRAPPED VOSS CAR EQUIPPED WITH VOSS WATER
VOSS Water was looking for a unique way to amplify their brand presence at Indio and generate social media engagement
The mobilads team launched a fully wrapped rideshare car with the hashtag #vossworld and equipped with VOSS waters, creating a lasting impression on hundreds of thousands of festival goers. VOSS established brand presence at multiple touchpoints, including swarming Monroe St & Jefferson St during peak hours, and 'Ubering' around high-traffic areas of Los Angeles two weeks prior to the blitz campaign in Indio.
The campaign generated over 375,600 impressions in Indio alone and 294,120 bonus impressions throughout Los Angeles.
Wrapped Rideshare Cars
Los Angeles and Indio, CA
TOTAL OOH IMPRESSIONS IN INDIO
BONUS IMPRESSIONS THROUGHOUT LA