VOSS WATER MAKES A SPLASH IN INDIO WITH A WRAPPED VOSS CAR EQUIPPED WITH VOSS WATER
CHALLENGE VOSS Water was looking for a unique way to amplify their brand presence at Indio and generate social media engagement
SOLUTION The mobilads team launched a fully wrapped rideshare car with the hashtag #vossworld and equipped with VOSS waters, creating a lasting impression on hundreds of thousands of festival goers. VOSS established brand presence at multiple touchpoints, including swarming Monroe St & Jefferson St during peak hours, and 'Ubering' around high-traffic areas of Los Angeles two weeks prior to the blitz campaign in Indio.
The campaign generated over 375,600 impressions in Indio alone and 294,120 bonus impressions throughout Los Angeles.
FORMATS Wrapped Rideshare Cars
MARKETS Los Angeles and Indio, CA
DURATION 20 Days
375K
TOTAL OOH IMPRESSIONS IN INDIO
294K
BONUS IMPRESSIONS THROUGHOUT LA
14
TOTAL BLITZ HOURS IN INDIO
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