VOLCAN DE MI TIERRA STEALS THE SPOTLIGHT AT THE F1 GRAND PRIX IN LAS VEGAS
COMPANY Volcan de mi Tierra
INDUSTRY Food and Beverage
FORMATS Wrapped rideshare vehicles
CHALLENGE
As the official tequila partner of the F1 Las Vegas Grand Prix, Volcan de mi Tierra Tequila wanted their immersive multi-format campaign to reach directly to the raceway and streets beyond.
MARKETS Las Vegas, NV
DATE November 2023
SOLUTION The mobilads team activated 15 wrapped premium rideshare cars that took over the Las Vegas strip proceeding, during, and after the F1 Grand Prix race.
Wrapped rideshare cars were able to amplify Volcan's wide-reaching OOH campaign, and ensure that their brand was not only at the center of the action, but visible across the city.
15
NUMBER OF CARS
9
DURATION (DAYS)
6.9M
TOTAL OOH IMPRESSIONS
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
Volcan de mi Tierra owned Las Vegas during the F1 Grand Prix with 15 wrapped rideshare cars amplifying their mass awareness OOH campaign.
