VOLARIS ELEVATES THEIR BRAND ACROSS MEXICO CITY WITH MASS AWARENESS CAMPAIGN
COMPANY Volaris
INDUSTRY Transportation
FORMATS Wrapped rideshare vehicles
CHALLENGE Mexico-based airline Volaris was looking to promote their service with special emphasis on their "Nickname your airplane" giveaway campaign.
MARKETS Mexico City, Mexico
DATE November-December 2023
SOLUTION The mobilads team activated 20 wrapped rideshare cars with headrest flyers containing QR codes that took over Mexico City for a 4-week mass awareness campaign.
The fleet of cars scoured CDMX and the surrounding areas, amplifying the "Nickname your airplane" giveaway with eye-catching car wraps and immersive in-car marketing.
20
NUMBER OF CARS
4
DURATION (WEEKS)
16.3M
TOTAL OOH IMPRESSIONS
$1.68
TOTAL CPM
Volaris' fleet of 20 wrapped rideshare cars took over Mexico City for a 4-week awareness campaign.
Volaris' fleet of 20 wrapped rideshare cars took over Mexico City for a 4-week awareness campaign.
Volaris' fleet of 20 wrapped rideshare cars took over Mexico City for a 4-week awareness campaign.
Volaris' fleet of 20 wrapped rideshare cars took over Mexico City for a 4-week awareness campaign.
Volaris' fleet of 20 wrapped rideshare cars took over Mexico City for a 4-week awareness campaign.
Volaris' fleet of 20 wrapped rideshare cars took over Mexico City for a 4-week awareness campaign.
