VIVA TEQUILA SELTZER LAUNCHES MASSIVE TAKEOVER CAMPAIGN IN BOSTON, MA AND HOBOKEN, NJ
CHALLENGE Viva Tequila Seltzer was looking for a unique way amplify their brand in two target locations and reach their audience during peak moments.
SOLUTION The mobilads team launched a fleet of wrapped rideshare cars on behalf of Viva Tequila Seltzer out of Boston and Hoboken. The long-running campaign covered a massive amount of territory and left a lasting impression on millions of consumers. The campaign also included multiple coordinated blitz campaigns, sending Viva Tequila branded cars to swarm sports stadiums and local bars during major sporting events.
FORMATS Wrapped Rideshare Cars
MARKETS Boston, MA
Hoboken, NJ
DURATION 4 Months
DATE January-May 2023
32
NUMBER OF CARS
33M+
TOTAL OOH IMPRESSIONS
$4.70
CPM
Boston
Hoboken
Viva Tequila takes over two cities with colorful, eye-catching wraps that grabbed consumers' attention.
Viva Tequila takes over two cities with colorful, eye-catching wraps that grabbed consumers' attention.
Viva Tequila takes over two cities with colorful, eye-catching wraps that grabbed consumers' attention.
Viva Tequila takes over two cities with colorful, eye-catching wraps that grabbed consumers' attention.
Viva Tequila takes over two cities with colorful, eye-catching wraps that grabbed consumers' attention.
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