UNICOIN LAUNCHES REBRAND WITH UNMISSABLE MIAMI BLITZ AT ART BASEL

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COMPANY
Unicoin

INDUSTRY
Finance

FORMATS
Wrapped rideshare vehicles

CHALLENGE
Cryptocurrency Unicoin launched their rebrand at Art Basel in Miami and were looking for a way to grab attention from attendees and leave a lasting impression.

MARKETS
Miami, FL

DATE
December 2023

 

 

 

SOLUTION
The mobilads team activated 5 full-wrapped rideshare cars that blitzed the Art Basel location at the Miami Beach Convention Center. 

The wrapped cars made an impact outside the venue, blitzing the location. In addition, the cars also took attendees and VIP clients across Miami, extending the reach of the campaign and making a splash across the entire city.

5
NUMBER OF CARS
3
DURATION (DAYS)
1.5M
TOTAL OOH IMPRESSIONS

 

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