TORY BURCH MAKES A FASHION STATEMENT WITH LAS VEGAS AWARENESS CAMPAIGN
CHALLENGE
Fashion company Tory Burch was looking to promote the Tory Burch outlets during a big fashion show in Las Vegas, all while driving foot traffic to that location.
SOLUTION
The mobilads team activated 20 wrapped rideshare cars that drove through the Las Vegas area for a full four weeks. This targeted campaign — with eye-catching full wraps — brought Tory Burch a massive amount of impressions for a modest amount of cars.
FORMATS
Wrapped Rideshare Cars
MARKETS
Las Vegas, NV
DURATION
4 Weeks
20
NUMBER OF CARS
5M+
TOTAL OOH IMPRESSIONS
14K