TIA RAISES AWARENESS FOR WOMEN'S HEALTHCARE ACROSS LA

COMPANY
Tia - Care for Women

INDUSTRY
Health

FORMATS
Wrapped rideshare vehicles (180)

CHALLENGE

Tia wanted to promote their services to women across the LA area, and create excitement and word of mouth around their brand.

MARKETS
Los Angeles, CA

DATE
July-August 2024

SOLUTION

The mobilads team prepared twenty-five 180-wrapped rideshare vehicles for this wide-scale brand activation.

The awareness campaign saw the fleet of cars scouring the streets of Los Angeles for the 28-day campaign, bringing in a total of 8.9M total impressions.

The campaign also mobilized in-car add-ons. Branded headrest cards were installed in each of the wrapped cars, ensuring that Tia stayed top-of-mind for passengers during their rides.