THREDUP TARGETS UNIVERSITY HOTSPOTS WITH EV CARS TO DRIVE BRAND AWARENESS
CHALLENGE thredUP, a sustainable fashion-tech startup, needed a unique and sustainable way to create awareness with their target audience, and ultimately drive customer to its website.
SOLUTION mobilads activated wrapped electric vehicles that concentrated in downtown Seattle. To further amplify the campaign, mobilads initiated Swarms of "thredUP" cars targeting universities throughout Seattle on Earth Day.
