TEXAS A&M DOMINATES SXSW TO RECRUIT STUDENTS FOR ITS NASA PROGRAM USING MOBILADS
CHALLENGE Texas A&M wanted to showcase their new NASA Space Program at SXSW and recruit students in Austin, TX.
SOLUTION The mobilads team activated wrapped NASA cars that dominated SXSW and provided free rides to attendees during each day of the event, while driving 40+ hours per week throughout the heart of Austin, TX.
