SOLUTION
The mobilads team prepared five 360-wrapped rideshare Teslas for a high-impact brand activation at SF Tech Week in San Francisco.
The strategically choreographed BLITZ campaign swarmed several key locations across San Francisco, targeting where event-goers would be traveling to and from.
The 4-day BLITZ totaled 80 hours and brought in 2,400,000 impressions.
In addition to the BLITZ activation, the campaign also featured free VIP rides across the length of the campaign. These rides brought in 737,100 bonus impressions, raising the total campaign impressions to 3,137,100.
The campaign also mobilized in-car add-ons with headrest cars in each vehicle and swag for passengers.
