SOLUTION
The mobilads team activated 5 full-wrapped rideshare cars that were splashed with Steve Madden's iconic look. The cars served as mobile billboards in front of their Soho store, spending a total of 40 BLITZ hours on location, and pulling in 654,000 impressions. During the BLITZ hours, Steve Madden made the campaign even more impactful by preparing giveaways of branded water bottles and cookies for passersby — as well as free pairs of Steve Madden shoes straight from the trunk of the stylishly wrapped cars.
In addition to the BLITZ hours, the wrapped cars also offered free VIP rides to influencers and editors, enhancing the brand's presence among key fashion circles, and pulling in an additional 1.8M impressions across the NYC area.
This campaign not only brought the essence of Steve Madden's chic aesthetic to the streets of New York, but also created buzz and excitement during one of the fashion world's most prestigious events.
