SOLUTION
The mobilads team prepared five 360-wrapped rideshare vehicles for this special brand activation.
The branded cars spent a total of 40 BLITZ hours swarming the event location at the Moscone Center — in addition to San Francisco International Airport — to ensure Sprout Social was top-of-mind for everyone traveling to the conference.
The BLITZ brought in a total of 450,000 impressions, and the campaign also mobilized in-car tablets and a branded playlist to enhance the passenger experience.
In addition to the BLITZ activation, Sprout Social also offered VIP rides which not only further raised awareness for the brand, but brought in bonus impressions of 648,000 elevating the total campaign impressions to 1,098,000.
