---
title: Sony Mexico Case Study [Lisa]
description: Sony Music promotes Lisa single across CDMX with massive awareness campaign.
image: https://campaigns.mobilads.co/hubfs/lisa%20rockstar%20Mobilads.jpg
---

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# SONY PROMOTES ACROSS CDMX WITH MASSIVE AWARENESS CAMPAIGN

![Sony_Music_Logo-white](https://campaigns.mobilads.co/hs-fs/hubfs/Sony_Music_Logo-white.png?width=250&height=233&name=Sony_Music_Logo-white.png "Sony_Music_Logo-white")

COMPANY  
Sony Music

 INDUSTRY  
Music and Entertainment

FORMATS  
Wrapped rideshare vehicles (180)

CHALLENGE  
Sony Music was looking for a fresh way to promote a new music release that would grab attention and take over CDMX. 

MARKETSMexico City, Mexico

DATEJuly 2024

SOLUTION  
The mobilads team activated twenty 180-wrapped rideshare cars that reached throughout high-traffic areas of CDMX and the surrounding areas for a mass awareness campaign that was impossible to miss.

During the two-week campaign, the branded cars generated 11,283,840 verified impressions. 

The campaign also feature in-car headrest cards with a QR code that let riders easily access the new single release on their phones.

**20**

###### NUMBER OF CARS

**14**

###### DURATION (DAYS)

**11.2M**

###### TOTAL OOH IMPRESSIONS

 

---

 

"A great job done together with mobilads!"

*- Ian Andrés Acosta Rebolledo, Marketing Specialist at Sony Music Mexico*

 

---

![lisa rockstar Mobilads](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/lisa%20rockstar%20Mobilads.jpg?width=1200&length=1200&name=lisa%20rockstar%20Mobilads.jpg)

![IMG_0265 (1)](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/IMG_0265%20(1).jpg?width=1200&length=1200&name=IMG_0265%20(1).jpg)

![P1078218](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/P1078218.jpg?width=1200&length=1200&name=P1078218.jpg)

![lisa rockstar mobilads 2](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/lisa%20rockstar%20mobilads%202.jpg?width=1200&length=1200&name=lisa%20rockstar%20mobilads%202.jpg)

![lisa rockstar Mobilads](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/lisa%20rockstar%20Mobilads.jpg?width=1200&length=1200&name=lisa%20rockstar%20Mobilads.jpg)

![IMG_0265 (1)](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/IMG_0265%20(1).jpg?width=1200&length=1200&name=IMG_0265%20(1).jpg)

![P1078218](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/P1078218.jpg?width=1200&length=1200&name=P1078218.jpg)

![lisa rockstar mobilads 2](https://5745406.fs1.hubspotusercontent-na1.net/hub/5745406/hubfs/lisa%20rockstar%20mobilads%202.jpg?width=1200&length=1200&name=lisa%20rockstar%20mobilads%202.jpg)

#### SEE MORE OF OUR WORK

- [![SHOPIFY_THUMB](https://campaigns.mobilads.co/hs-fs/hubfs/SHOPIFY_THUMB.jpg?width=720&height=480&name=SHOPIFY_THUMB.jpg)](https://campaigns.mobilads.co/shopify?hsLang=en)
- [![truly_thumb2](https://campaigns.mobilads.co/hs-fs/hubfs/truly_thumb2.jpg?width=720&height=480&name=truly_thumb2.jpg)](https://campaigns.mobilads.co/truly?hsLang=en)
- [![joyride_thumb](https://campaigns.mobilads.co/hs-fs/hubfs/joyride_thumb.jpg?width=720&height=480&name=joyride_thumb.jpg)](https://campaigns.mobilads.co/joyride?hsLang=en)
- [![Ibotta Shoptalk -THUMB](https://campaigns.mobilads.co/hs-fs/hubfs/Ibotta%20Shoptalk%20-THUMB.jpg?width=720&height=480&name=Ibotta%20Shoptalk%20-THUMB.jpg)](https://campaigns.mobilads.co/ibotta-shoptalk?hsLang=en)
- [![DraftKings Detroit Tinted-1-1](https://campaigns.mobilads.co/hs-fs/hubfs/DraftKings%20Detroit%20Tinted-1-1.jpg?width=720&height=481&name=DraftKings%20Detroit%20Tinted-1-1.jpg)](https://campaigns.mobilads.co/draftkings?hsLang=en)
- [![Tory_thumb-1](https://campaigns.mobilads.co/hs-fs/hubfs/Tory_thumb-1.jpg?width=720&height=480&name=Tory_thumb-1.jpg)](https://campaigns.mobilads.co/toryburch-lv?hsLang=en)

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