SONY PROMOTES ACROSS CDMX WITH MASSIVE AWARENESS CAMPAIGN

COMPANY
Sony Music

 INDUSTRY
Music and Entertainment

FORMATS
Wrapped rideshare vehicles (180)

CHALLENGE
Sony Music was looking for a fresh way to promote a new music release that would grab attention and take over CDMX. 

MARKETS
Mexico City, Mexico

DATE
July 2024

SOLUTION
The mobilads team activated twenty 180-wrapped rideshare cars that reached throughout high-traffic areas of CDMX and the surrounding areas for a mass awareness campaign that was impossible to miss.

During the two-week campaign, the branded cars generated 11,283,840 verified impressions. 

The campaign also feature in-car headrest cards with a QR code that let riders easily access the new single release on their phones.