---
title: Sony Mexico Case Study [Kenshi Yonezu]
description: Sony swarmed CDMX'S Pepsi Center to promote Kenshi Yonezu's release.
image: https://campaigns.mobilads.co/hubfs/kenshi8.png
---
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# SONY SWARMS CDMX'S PEPSI CENTER TO PROMOTE KENSHI YONEZU RELEASE
COMPANY
Sony Music
INDUSTRY
Music and Entertainment
FORMATS
Wrapped rideshare vehicles (180)
CHALLENGE
Sony Music want to promote Kenshi Yonezu's release Lost Corner while J-pop fans were mobilized at the Atarashii Gakko concert in Mexico City.
MARKETSMexico City, Mexico
DATEOctober 2024
SOLUTION
The mobilads team activated five 180-wrapped rideshare cars for a BLITZ campaign that swarmed the Pepsi Center WTC in Mexico City.
The cars circled the area for a total of 30 hours while fans were arriving and leaving the concert venue, capturing 120,000 impressions during the BLITZ.
In addition to the BLITZ campaign, the cars also ubered around the city bringing in an additional 634,716 impressions. This raised the total campaign impressions to 754,716.
**5**
###### NUMBER OF CARS
**1**
###### DURATION (DAYS)
**755K**
###### TOTAL OOH IMPRESSIONS
**30**
###### TOTAL BLITZ HOURS
---
"I saw the cars and they were incredible, the audience crossover we did with our artist and the concert was very good and we immediately started seeing photos on the fan club pages."
*- Ian Andres Acosta - Sony Music Label / Product Manager*
---
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"@type" : "VideoObject",
"contentUrl" : "https://5745406.fs1.hubspotusercontent-na1.net/hubfs/5745406/Kenshi%20Yonezu%20-%20CDMX%20blitz.mov",
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