SOLUTION
The mobilads team activated five 180-wrapped rideshare cars for a BLITZ campaign that swarmed the Pepsi Center WTC in Mexico City.
The cars circled the area for a total of 30 hours while fans were arriving and leaving the concert venue, capturing 120,000 impressions during the BLITZ.
In addition to the BLITZ campaign, the cars also ubered around the city bringing in an additional 634,716 impressions. This raised the total campaign impressions to 754,716.
