SHOPIFY BLITZ INVADES VEGAS FOR SHOPTALK 2024
COMPANY
Shopify
INDUSTRY
B2B Tech
FORMATS
Wrapped rideshare vehicles
CHALLENGE
E-commerce platform Shopify wanted to make a scene at the Shoptalk 2024 conference in Las Vegas.
MARKETS
Las Vegas
DATE
March 2024
SOLUTION
The mobilads team prepared 10 full-wrapped rideshare cars and choreographed a 4-day BLITZ campaign for this brand activation.
The high-powered BLITZ campaign swarmed peak conference locations across the Vegas strip and brought in 889,200 impressions during dedicated BLITZ hours.
The fleet of wrapped cars also ubered around the Strip, amping up Shopify's presence while offering free VIP rides to clients. These bonus impressions clocked in at 2,169,720 raising the total impressions for the campaign to 3,058,920.
10
NUMBER OF CARS
4
DURATION (DAYS)
3M
TOTAL OOH IMPRESSIONS
160
TOTAL BLITZ HOURS