SHOPIFY IS UNMISSABLE AT NRF CONFERENCE IN NYC

COMPANY
Shopify

INDUSTRY
B2B Tech

FORMATS
Wrapped rideshare vehicles

CHALLENGE
E-commerce platform Shopify was looking to creating a strong presence at the NRF conference in New York City, getting its brand right in front of decision-makers in an impactful and novel way.

MARKETS
New York, NY

DATE
January 2024

SOLUTION
The mobilads team activated 20 full-wrapped rideshare cars that blitzed the Javits Center in New York City for 160 hours during the NRF conference peak times. Impressions for the blitz campaign came in at 1,280,000.

In addition to the hyper-targeted blitz campaign, the wrapped cars also Ubered around the city with passengers. These rides brought in over 1,135,000 bonus impressions throughout New York City, raising the campaign's reach to a total of 2,415,000 impressions.