SAM ADAMS TAKES OVER INDIANAPOLIS AND DOMINATES LUCAS OIL STADIUM FOR THE FINAL FOUR
CHALLENGE Sam Adams wanted to dominate the city of Indianapolis during the Final Four, one of the biggest basketball events of the year, to promote their new IPA.
SOLUTION mobilads deployed 45 wrapped rideshare vehicles throughout the city leading up to the Championship games. To amplify the campaign, mobilads coordinated swarms at the Lucas Oil Stadium during the event where Sam Adams was front and center.
