SOLUTION
The mobilads team prepared five 360-wrapped rideshare SUVs for this brand activation.
Complete with giveaways of Yetis and gift bags, the cars spent 120 hours swarming the Hamptons and Montauk during peak summer vacation hours. The total impressions for the 3-day BLITZ totaled 1,350,000.
In addition to the BLITZ activation, Saint James also offered free, on-demand VIP rides from NYC to the Hamptons. This not only further raised awareness for the brand, but brought in bonus impressions of 107,784, elevating the total campaign impressions to 1,457,784.
