COMPANY
Saint James

INDUSTRY
Food and Beverage

FORMATS
Wrapped rideshare vehicles

CHALLENGE

Saint James wanted to make a lasting impression at the famous music festivals held in Indio, and raise awareness and "WOW" factor for their brand of clean, organic brewed iced tea. As the official sponsor for Stagecoach, Saint James was ready to play it up big.

MARKETS
Indio, CA

DATE
April 2024

SOLUTION

The mobilads team prepared 5 full-wrapped rideshare SUVs for this brand activation.

Complete with headrest cards, Yetis, and giveaway gift bags, the cars spent 240 hours swarming the Empire Polo Club where the festivals were being held. Impressions for both BLITZ campaigns totaled 49,500,000.

In addition to the BLITZ activation, Saint James also offered free, on-demand VIP rides to and from the event. This not only further raised awareness for the brand, but brought in bonus impressions of 855,792, elevating the total campaign impressions to 50,355,792.