RAYE MAKES A STATEMENT AT THE GRAMMYS AND NYFW FOR HER DEBUT ALBUM
CHALLENGE The Orchard team was looking for a creative and effective way to promote independent artist RAYE's debut album 'My 21st Century Blues'
SOLUTION The mobilads team activated Wrapped Rideshare Cars that swarmed Crypto Arena during the area around The Grammy's in Los Angeles and pulled up with RAYE in a Wrapped Tesla at the iconic Coach Fashion Show during NYFW, with vehicles circling The Armory during the event.
