SOLUTION
The mobilads team prepared 33 full-wrapped rideshare cars for this brand activation.
The mass awareness portion of the campaign launched on April 12, with the cars taking over the Los Angeles area.
For the choreographed BLITZ component of the campaign, the cars swarmed the PLT House in West Hollywood, the music festival, and LAX for a total of 80 hours. This portion of the campaign raked in 79,200,000 impressions.
The campaign also mobilized in-car add-ons, with tablets in 10 of the cars, and branded headrest cards in the remaining cars.
