PRETTYLITTLETHING TAKES OVER CALIFORNIA
![prettylittlething-logo-white prettylittlething-logo-white](https://campaigns.mobilads.co/hs-fs/hubfs/prettylittlething-logo-white.png?width=250&height=67&name=prettylittlething-logo-white.png)
COMPANY
PrettyLittleThing
INDUSTRY
Fashion and Beauty
FORMATS
Wrapped rideshare vehicles
CHALLENGE
Clothing retailer PrettyLittleThing wanted to make an impression in California, harnessing both a mass awareness campaign and a BLITZ campaign at the popular music festival.
MARKETS
Indio, CA
DATE
April 2024
SOLUTION
The mobilads team prepared 33 full-wrapped rideshare cars for this brand activation.
The mass awareness portion of the campaign launched on April 12, with the cars taking over the Los Angeles area.
For the choreographed BLITZ component of the campaign, the cars swarmed the PLT House in West Hollywood, the music festival, and LAX for a total of 80 hours. This portion of the campaign raked in 79,200,000 impressions.
The campaign also mobilized in-car add-ons, with tablets in 10 of the cars, and branded headrest cards in the remaining cars.
NUMBER OF CARS
TOTAL CAMPAIGN DURATION (DAYS)
BLITZ CAMPAIGN DURATION (DAYS)
TOTAL OOH IMPRESSIONS
TOTAL BLITZ HOURS