CHALLENGE
Plex TV aimed to raise brand awareness — and promote their service — to consumers in various markets across the US. They were particularly interested in looking at how app awareness could drive conversions across different locations and media.

 

SOLUTION
The mobilads team activated 75 wrapped rideshare cars on behalf of Plex TV, which drove through three major US cities for a four-week period. While mobilads comprised only 20% of Plex's total OOH budget, our medium produced the highest amount of impressions and conversions when compared to other formats during their campaign. Our medium was also noted for its ability to target a variety of users in different parts of the market.

FORMATS
Wrapped Rideshare Cars

MARKETS
Tulsa, OK

Albuquerque, NM

Knoxville, TN

DURATION
4 Weeks

DATE
September-October 2022

75
NUMBER OF CARS
9.5M+
TOTAL OOH IMPRESSIONS
978
TOTAL CONVERSIONS
Plex TV campaign
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness. 
Plex TV campaign
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness. 
Plex TV campaign
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness. 
Plex TV campaign
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness. 
Plex TV campaign
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness. 

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