PLEX TV HITS UP THREE MAJOR US CITIES TO INCREASE BRAND AWARENESS OF THEIR SERVICE
CHALLENGE Plex TV aimed to raise brand awareness — and promote their service — to consumers in various markets across the US. They were particularly interested in looking at how app awareness could drive conversions across different locations and media.
SOLUTION The mobilads team activated 75 wrapped rideshare cars on behalf of Plex TV, which drove through three major US cities for a four-week period.
While mobilads comprised only 20% of Plex's total OOH budget, our medium produced the highest amount of impressions and conversions when compared to other formats (billboards, bus shelters, bus benches) during their campaign -- and accounted for 56% of total app downloads.
Our medium was also noted for its ability to target a variety of users in different parts of the market.
FORMATS Wrapped Rideshare Cars
MARKETS Tulsa, OK
Albuquerque, NM
Knoxville, TN
DURATION 4 Weeks
DATE September-October 2022
75
NUMBER OF CARS
22M+
TOTAL VERIFIED IMPRESSIONS
978
TOTAL CONVERSIONS
641
APP INSTALLS
337
WEB VISITS
$2.22
TOTAL CPM
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness.
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness.
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness.
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness.
Plex TV promoted their service to consumers, targeting three major US cities for lasting brand awareness.
