PLEX TV HITS UP THREE MAJOR US CITIES TO INCREASE BRAND AWARENESS OF THEIR SERVICE
Plex TV aimed to raise brand awareness — and promote their service — to consumers in various markets across the US. They were particularly interested in looking at how app awareness could drive conversions across different locations and media.
The mobilads team activated 75 wrapped rideshare cars on behalf of Plex TV, which drove through three major US cities for a four-week period. While mobilads comprised only 20% of Plex's total OOH budget, our medium produced the highest amount of impressions and conversions when compared to other formats during their campaign. Our medium was also noted for its ability to target a variety of users in different parts of the market.
Wrapped Rideshare Cars