SOLUTION
The mobilads team prepared 5 full-wrapped rideshare cars for a high-impact brand activation at the Gartner CFO & Finance Executive Conference in National Harbor, MD.
The strategically choreographed BLITZ campaign swarmed the event venue at the Gaylord National Resort & Convention Center for a total of 40 hours during the conference. This BLITZ brought in 90,000 impressions.
The campaign also mobilized in-car add-ons, with each car featuring tablets that streamed content informing riders about Pigment and their product.
In addition to the BLITZ activation, the campaign also offered VIP rides to attendees to and from the event venue. These rides gathered bonus impressions that reached 249,912, raising the total campaign impressions to 339,912 — assuring that Pigment was omnipresent across the area during the length of the campaign.
