PIGMENT TAKES OVER NATIONAL HARBOR FOR 4-DAY BLITZ ACTIVATION
![PigmentLogowhite PigmentLogowhite](https://campaigns.mobilads.co/hs-fs/hubfs/PigmentLogowhite.png?width=250&height=81&name=PigmentLogowhite.png)
COMPANY
Pigment
INDUSTRY
B2B Tech
FORMATS
Wrapped rideshare vehicles
CHALLENGE
Business planning and forecasting platform Pigment wanted to capture the attention of finance execs at a prominent industry conference.
MARKETS
National Harbor, MD
DATE
May 2024
SOLUTION
The mobilads team prepared 5 full-wrapped rideshare cars for a high-impact brand activation at the Gartner CFO & Finance Executive Conference in National Harbor, MD.
The strategically choreographed BLITZ campaign swarmed the event venue at the Gaylord National Resort & Convention Center for a total of 40 hours during the conference. This BLITZ brought in 90,000 impressions.
The campaign also mobilized in-car add-ons, with each car featuring tablets that streamed content informing riders about Pigment and their product.
In addition to the BLITZ activation, the campaign also offered VIP rides to attendees to and from the event venue. These rides gathered bonus impressions that reached 249,912, raising the total campaign impressions to 339,912 — assuring that Pigment was omnipresent across the area during the length of the campaign.
NUMBER OF CARS
DURATION (DAYS)
TOTAL OOH IMPRESSIONS
TOTAL BLITZ HOURS