SOLUTION
The mobilads team prepared ten wrapped rideshare cars for a BLITZ campaign at the AHIP 2024 conference.
The goal of the BLITZ was to drive foot traffic to their booth at the conference, and also elevate brand awareness for Personify Health.
The strategically choreographed BLITZ campaign saw the fleet of 10 cars swarming the event location at the Wynn Resort during peak hours. The BLITZ brought in 76,500 impressions.
In addition to the BLITZ swarm, the campaign included VIP rides to clients to and from the event venue. This offer brought in an additional 976,768 bonus impressions, raising the total campaign impressions to 1,053,268.
