PAYHAWK LAUNCHES EYE-CATCHING BLITZ CAMPAIGN AT VEGAS CONFERENCE
COMPANY Payhawk
INDUSTRY B2B Tech
FORMATS Wrapped rideshare vehicles
CHALLENGE Payments solution service Payhawk was looking for a unique way to promote their products to potential customers attending the SuiteWorld 2023 conference in Las Vegas.
MARKETS Las Vegas, NV
DATE October 2023
SOLUTION The mobilads team activated 5 fully wrapped rideshare cars that left a lasting impression on thousands of event-goers as they entered and exited the venue during the event.
Payhawk was able to establish strong brand presence at multiple touchpoints throughout the event, swarming Caesars Forum and Hotel Flamingo during the SuiteWorld Conference, and 'Ubering' around high-traffic areas of the Vegas strip right after the event.
The campaign generated over 324,000 impressions at the event alone and 819,000 bonus impressions throughout Las Vegas outside of the event.
5
NUMBER OF CARS
4
DURATION (DAYS)
1.1M
TOTAL OOH IMPRESSIONS
80
TOTAL BLITZ HOURS
"The mobilads team was highly collaborative, working closely with us to understand our goals and craft a campaign tailored specifically to maximize our presence."
- Maise Richardson, Marketing Director at Payhawk
Payhawk blitzed the SuiteWorld 2023 conference, and took over Las Vegas streets and signage.
Payhawk blitzed the SuiteWorld 2023 conference, and took over Las Vegas streets and signage.
Payhawk blitzed the SuiteWorld 2023 conference, and took over Las Vegas streets and signage.
Payhawk blitzed the SuiteWorld 2023 conference, and took over Las Vegas streets and signage.
Payhawk blitzed the SuiteWorld 2023 conference, and took over Las Vegas streets and signage.
