SOLUTION
The mobilads team prepared 25 wrapped rideshare cars for this brand activation.
The hyper-focused, 5-car BLITZ campaign swarmed the Adobe Summit conference location — The Venetian — during peak conference hours. The BLITZ brought in 5,775,000 impressions during the dedicated 60 hours.
The fleet of wrapped cars also ubered around the Strip, amping up Optimizely's presence for the week of the conference. These bonus impressions clocked in at 4,696,000 raising the total impressions for the campaign to 10,471,000.
