OLLY TURNS HEADS AND STEALS ATTENTION IN MULTI-CITY MASS AWARENESS CAMPAIGN
CHALLENGE OLLY was looking for a way to build brand awareness with consumers across the US and give their name and product lasting brand recognization. With provocative ad copy, OLLY has gotten turned down from billboard vendors, so exploring new Out-of-Home avenues was a must.
SOLUTION The mobilads team activated 175 wrapped rideshare cars that mobilized across seven major US cities over the course of six weeks. The multi-city scope of this campaign — mixed with the bold, head-turning creative — won OLLY a huge number of impressions and made a lasting impact on consumers. One ad in particular went viral on social media and even hit the local news.
FORMATS Wrapped Rideshare Cars
MARKETS Nashville, TN
Denver, CO
Seattle, WA
Chicago, IL
San Francisco, CA
Minneapolis, MN
Atlanta, GA
DURATION 6 Weeks
DATE January-February 2023
175
NUMBER OF CARS
63M+
TOTAL OOH IMPRESSIONS
$2.04
CPM
With head-turning creative and a multi-city approach, OLLY saw huge number of impressions and made a lasting impact on consumers.
With head-turning creative and a multi-city approach, OLLY saw huge number of impressions and made a lasting impact on consumers.
With head-turning creative and a multi-city approach, OLLY saw huge number of impressions and made a lasting impact on consumers.
With head-turning creative and a multi-city approach, OLLY saw huge number of impressions and made a lasting impact on consumers.
With head-turning creative and a multi-city approach, OLLY saw huge number of impressions and made a lasting impact on consumers.
