MODELO MAKES A SPLASH IN HOUSTON TX FOR THE 2024 CPF NATIONAL CHAMPIONSHIP
COMPANY Modelo / Constellation Brands Inc.
INDUSTRY Food and Beverage
FORMATS Wrapped rideshare vehicles
CHALLENGE Constellation Brands Inc. was looking to promote their Modelo brand to sports fans in a unique way, capturing potential consumers at a high-buzz live event.
MARKETS Houston, TX
DATE January 2024
SOLUTION The mobilads team activated 10 full-wrapped rideshare cars that blitzed NRG Stadium in Houston Texas during the 2024 College Football Playoff National Championship. The fleet of cars dominated the arena for a total of 160 hours, attracting attention at peak hours while sports fans were in the area attending game.
10
NUMBER OF CARS
3
DURATION (DAYS)
5.3M
TOTAL OOH IMPRESSIONS
160
TOTAL BLITZ HOURS
Modelo captured the attention of sports fans during their 3-day blitz campaign at the 2024 CPF National Championship.
Modelo captured the attention of sports fans during their 3-day blitz campaign at the 2024 CPF National Championship.
Modelo captured the attention of sports fans during their 3-day blitz campaign at the 2024 CPF National Championship.
Modelo captured the attention of sports fans during their 3-day blitz campaign at the 2024 CPF National Championship.
Modelo captured the attention of sports fans during their 3-day blitz campaign at the 2024 CPF National Championship.
Modelo captured the attention of sports fans during their 3-day blitz campaign at the 2024 CPF National Championship.
