THE MILITARY OFFICERS ASSOCIATION OF AMERICA (MOAA) BLITZES THE ARMY-NAVY GAME TO PROMOTE MEMBERSHIP
CHALLENGE The Military Officers Association of America (MOAA) was looking to promote their organization, targeting potential members as they attended the famous Army-Navy game in Washington, DC.
SOLUTION The mobilads team prepared 15 wrapped rideshare cars on behalf of MOAA and activated them across the stadium area on the Army-Navy game day. The cars blitzed the location, grabbing the interest of passersby, and raking in over 1.2 million impressions in a single day.
FORMATS Wrapped Rideshare Cars
MARKETS Washington, DC
DURATION 1 Day
DATE December 2022
15
NUMBER OF CARS
1.2M+
TOTAL OOH IMPRESSIONS
75
TOTAL BLITZ HOURS
The Military Officers Association of America (MOAA) blitzes the Army-Navy game to make an impression.
The Military Officers Association of America (MOAA) blitzes the Army-Navy game to make an impression.
The Military Officers Association of America (MOAA) blitzes the Army-Navy game to make an impression.
The Military Officers Association of America (MOAA) blitzes the Army-Navy game to make an impression.
The Military Officers Association of America (MOAA) blitzes the Army-Navy game to make an impression.
