MINIO OWNS CHICAGO DURING KUBECON WITH 4-DAY BLITZ CAMPAIGN
COMPANY MinIO
INDUSTRY B2B Tech
FORMATS Wrapped rideshare vehicles
CHALLENGE High-performance object store MinIO was looking to promote their brand and products at KubeCon 2023, where their target audience was in attendance for the 4-day event.
MARKETS Chicago, IL
DATE November 2023,
SOLUTION The mobilads team activated 5 wrapped rideshare cars that blitzed the KubeCon event venue of McCormick Place during the 4 days of the conference.
In addition to the 435,000 impressions gathered during the event blitz, the wrapped cars also "Ubered" around the city, bringing in 652,000 bonus impressions, and ensuring that MinIO's name was top-of-mind across the city.
5
NUMBER OF CARS
4
DURATION (DAYS)
1.1M
TOTAL OOH IMPRESSIONS
80
TOTAL BLITZ HOURS
MinIO took over the streets of Chicago during KubeCon with a 4-day event blitz.
MinIO took over the streets of Chicago during KubeCon with a 4-day event blitz.
MinIO took over the streets of Chicago during KubeCon with a 4-day event blitz.
MinIO took over the streets of Chicago during KubeCon with a 4-day event blitz.
MinIO took over the streets of Chicago during KubeCon with a 4-day event blitz.
