MILKY CHANCE PROMOTES NEW ALBUM WITH BRANDED CAR THAT TOOK OVER THE STREETS OF NEW YORK CITY
CHALLENGE German rock band Milky Chance were looking for a fun, eye-catching, and out-of-the-box way to promote their new album in NYC.
SOLUTION The mobilads team activated a BMW rideshare car and wrapped it top to bottom in the promotional artwork for the band's new album and tour, Living in a Haze. The car took over the streets of NYC for the month of June to promote the release.
The campaign generated more than 1 million impressions over a 4 week period and made a splash in front of Milky Chance's most loyal fans at their Amazon Sessions concert.
FORMATS Wrapped Rideshare Cars
MARKETS New York, NY
DURATION 1 Month
DATE June 2023
1
NUMBER OF CARS
1.1M
TOTAL OOH IMPRESSIONS
$2.17
TOTAL CPM
Milky Chance took over the streets of NYC with an uber wrapped from top to bottom with their latest album artwork.
Milky Chance took over the streets of NYC with an uber wrapped from top to bottom with their latest album artwork.
Milky Chance took over the streets of NYC with an uber wrapped from top to bottom with their latest album artwork.
