MILKY CHANCE PROMOTES NEW ALBUM WITH BRANDED CAR THAT TOOK OVER THE STREETS OF NEW YORK CITY
German rock band Milky Chance were looking for a fun, eye-catching, and out-of-the-box way to promote their new album in NYC.
The mobilads team activated a BMW rideshare car and wrapped it top to bottom in the promotional artwork for the band's new album and tour, Living in a Haze. The car took over the streets of NYC for the month of June to promote the release.
The campaign generated more than 1 million impressions over a 4 week period and made a splash in front of Milky Chance's most loyal fans at their Amazon Sessions concert.
Wrapped Rideshare Cars
New York, NY
NUMBER OF CARS
TOTAL OOH IMPRESSIONS