METROPCS REACHES HISPANIC AUDIENCE IN THE BRONX WITH MOBILADS
CHALLENGE Metro's goal was to create awareness for the their "save $1,200 vs. AT&T and Verizon" promotion throughout Bronx, Brooklyn, Queens and above 96th Street in Manhattan to reach Hispanics.
SOLUTION mobilads team activated 80 wrapped rideshare vehicles - one side of the vehicle promotion in English, and the other side promoting in Spanish. Utilizing mobilads proprietary system, we analyzed overall lift in store visits during the campaign based on specific storefront locations in NYC provided by the Metro team.
FORMATS Wrapped Rideshare Cars
MARKETS New York, NY
DATE June 2019-February 2020
24M
TOTAL VERIFIED IMPRESSIONS
+4%
INCREASE IN STORE VISITS ATTRIBUTED TO MOBILADS OOH EXPOSURES
