LOOP TV TAKES OVER LOS ANGELES STREETS AND BUILDS BRAND AWARENESS

CHALLENGE
Loop TV was looking to promote their service throughout the Los Angeles area, tapping into an oversaturated location in a new way, leveraging a month-long campaign and a fleet of wrapped cars. 

SOLUTION
The mobilads team activated 50 wrapped rideshare cars on behalf of Loop TV. Those cars drove through Los Angeles over the course of four weeks and — thanks to the location and the hyper-focus of the campaign — Loop was able to see a huge number of impressions with a super low CPM.

FORMATS
Wrapped Rideshare Cars

MARKETS
Los Angeles, CA

DURATION
4 Weeks

DATE
October-November 2022

NUMBER OF CARS

TOTAL OOH IMPRESSIONS

CPM